3 Signs It’s Time to Outsource Your OM Creation (And Stop Burning Out Your Team)
Let’s be real. If you’re running or managing a commercial real estate firm, creating Offering Memoranda (OMs) is probably not the highlight of your week. Sure, it’s necessary. But fun? Not really. And if you’re starting to feel like producing OMs is slowing down your deals, draining your people, or eating into your margins, this might be your wake-up call.
1. High Labor Costs Are Quietly Killing Your Margins
If you’re paying top dollar for in-house analysts or marketing staff to write OMs, you’re not alone. But you might be overspending on it.
According to Salary.com, a CRE analyst in the U.S. earns around $80K to $110K per year, and that’s before benefits, bonuses, or tools like Adobe Suite or Real Capital Analytics. Add overhead, and it’s a sizable investment.
On the other hand, businesses that outsource report saving up to 70% in labor costs, based on Deloitte’s Global Outsourcing Survey. Some save even more, depending on the region and scope.
Quick math: Saving even 30% of a $100K salary equals $30K saved per year. That’s one or two extra deals, easily.
If salaries are rising faster than your deal flow, it might be time to rethink how you’re allocating your resources.
2. Hiring Is a Headache and Burnout Is Creeping In
Anyone in commercial real estate knows how tough it is to find good analysts. It’s even tougher to retain them.
According to the National Apartment Association, 74% of real estate managers said staffing and recruitment are among their top three challenges. Half of them ranked it as their number one issue. That’s a serious bottleneck.
Meanwhile, a Gallup study showed that 2 in 5 U.S. desk workers feel burned out. And in CRE, with deadlines and pressure mounting, burnout can sneak in fast.
If your team is constantly hiring or training while trying to deliver to tight deadlines, it’s only a matter of time before quality suffers or people start leaving.
If your analyst looks like they haven’t slept in days, they probably haven’t. It may be time to take some of that pressure off.
3. You’re Seeing Slower Deals and Sloppier Docs
When your team is stretched thin, cracks begin to show. Delays, errors, outdated market data, messy formatting, and even legal oversights start creeping into your OMs.
And in commercial real estate, that’s not just an inconvenience. It can cost you a deal.
An OM should inspire confidence. It needs to be clear, accurate, and visually solid. Rushed work stands out. Investors notice, lenders notice, and worst of all, your credibility takes a hit.
Outsourcing to a team that specializes in OM creation means you get consistent, polished work on a reliable schedule. That gives your in-house team the space to focus on strategy and client relationships instead of formatting comps or correcting typos.
In commercial real estate, details matter a lot.
Not Sure If You’re There Yet?
Here’s a quick gut check:
- Your analysts are spending more time formatting than analyzing
- You’re rewriting the same OM layout for the 15th time
- You’ve missed a deadline, or almost did
- Your ops team is whispering the word “freelancer” in meetings
If any of that sounds familiar, now might be a great time to explore outsourcing a few OMs and see how it feels.
Outsourcing isn’t about cutting corners. It’s about working smarter.
If you can keep your team focused, reduce overhead, and deliver quality OMs faster and with fewer headaches, why not?
You don’t have to do everything in-house to be excellent. Sometimes, letting go of the right task is exactly what makes your team level up.